Cheating power of 99

99 being closest number to 100 doesn’t belong to the three figure family despite its value almost equal to 100.The sellers are fond of figures like 9,99,999 etc  when it comes to pricing. In a textile shop a shirt will sell more easily for a price of $99 rather than $100. The difference is only $1 as far as the shop owner is concerned. At least for a short time the consumer who is too much price conscious thinks in terms of digits and feels that the shirt costs only two digit money.

When it comes to buying something try to have a better understanding about the valuation of the product than the price.If not you will get cheated by the integer.

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